About us

Oplay is an Internet based public video-sharing service, where the end-users upload and share Short video clips.

On Oplay people can experience varying degrees of engagement: One can chose only to view the available content, or also to share videos with others and even to develop social relationships.

The participation and engagement of the users range from users viewing programs occasionally to users who are very active in uploading, commenting, rating and developing social relationships in the Oplay sphere. In a user study of Oplay users in the users will be divided into the following 5 categories:

1. Former participants, who no longer post videos but may maintain an account, watch videos on the site, and occasionally post a comment.

2. Casual users, who typically do not have an account, tend to view videos when they wish to search for something specific, when they surf the site, or when someone prompts them with a link to a particular video.

3. Active participants, who have an account and usually upload videos or at least participate by leaving comments on other people’s video or channel pages.

4. Oplayers or ‘Players’, who have a more intense engagement with Oplay in terms of the amount and type of their participation. They are often on the site daily and certainly weekly, sometimes for an hour or more per session. Many, although not all Oplayers, promote their work both within and outside Oplay. They upload videos and closely attend to and participate in Oplay debates and discussions.

5. Oplay celebrities, who share qualities similar to those of Oplayrs. However, they are also quite well known both within and often outside of the site. Oplay celebritiesinfluence the discourse, goals, and activities on Oplay through their videos, comments, bulletins, and other forms of interaction.

All categories of users generate advertising revenues, while as discussed below, category 4 and 5 can also get shares in the generated revenue by going into partnership programs with Oplay.